Although the book doesn't really offer anything new about financial scams that isn't already covered in 1852's "Extraordinary Popular Delusions and the Madness of Crowds," since this one was the biggest ever and happened so recently, it is worth understanding it closer and this is a pretty good book for that. Some points worth remembering from the book are:
1. Bernie Madoff and his brother Peter had become famous in the 70's-80's for starting electronic trading by taking over the Cincinnati stock exchange, converting it to electronic trading and competing with the NYSE and ASE. Built reputation for quick turnarounds on trades. Plus, regulators knew Bernie because he sat on committees to advise the SEC. Popularized payments for order flow, so he made extra bucks for diverting trades from other exchanges. Was sought after at elite clubs and by money managers because he promised and delivered 10-12%, as long as customers didn't ask too many questions.
2. Madoff graduated Hofstra College in 1960 with a BA in political science, but wanted people to think he also had a law degree, which he didn't, but his brother, Peter, did.
3. Customers were his best sales force because he would frequently pay commissions for referrals. Alpern and Heller accounting firm, later run by Avellino and Bienes, passed along a lot of referrals. Alpern was his father-in-law. Family would play a big part with Madoff - lots of nepotism. First really big customer was Carl Shapiro, wealthy from the garment industry. Cohn and Delaire partnered with Madoff to form Cohmad and fed lots of funds to Madoff. Jaffe ran Boston's Cohmad office and fed lots of funds. Fairfield Greenwich Group in mid 90's was a big feeder after the SEC shut down Avellino and Bienes. Madoff worked closely with Chase Bank from 1992 and with Bear Stearns after JPMorgan took over Bear Stearns.
4. Secretly built his advisory business separate from his legitimate trading operation. DiPascali was the actual operations boss. Later called it a hedge fund because of the popularity of them. Repeal of Glass-Steagall in 1999 led to banks getting involved with hedge funds. Plus, securitization of debt led to more and more money available for investment for all hedge funds and Madoff. Never registered as an investment advisor so always illegal. The business grew because he promised what he delivered, and commissions, paid employees well. Everyone was happy, therefore attracted lots of investors and portfolio managers. Even if some questioned whether it was all legit, everybody was happy and no one wanted to dig deeper - sort of a shared greed. Also, Madoff just charged commissions, not heavy fees like hedge funds did, so, again everyone was happy. And, predictably consistent good returns caused no customers to be nervous. Love of hedge funds so great, Vikrim Pandit had run one and Citicorp bought it and paid Pandit a lot and made him CEO, but hedge fund ran into problems and Citi shut it down. Hedge funds had shown they weren't successful in bear markets - preservation of capital absent with them.
5. In 2005, decimalization was introduced for stock trades which put a squeeze of Madoff's legal trading business - less profits to funnel into his advisory business to cover periodic losses.
6. Plus, Madoff built in an aura of exclusivity, having a reputation that he didn't need customers. Hence attracted Swiss and European clients, even nobility. Bank Medici a big feeder through Sonja Kohn, which no longer exists and she is in hiding.
7. Collapse of stock market in 2008 signaled the end for Madoff's Ponzi scheme because his customers were squeezed for cash and wanted massive redemptions from him.
8. Harry Markopolos, working at Rampart in 1999 raised questions because Rampart used the split-strike strategy the same as Madoff claimed to use, but Markopolos said no way Madoff could have achieved such consistent returns unless crooked. The SEC was understaffed, plus tied to the industry it regulates. Plus, mostly staffed with lawyers who weren't even trained to understand Bloomberg terminals. Plus, Chairman Cox was terrible, part of Newt Gingrich's Contract with America to limit lawsuits against financial institutions accused of fraud. Gary Aguirre fired by SEC for going after a hedge fund. Plus, Madoff's daughter, Shana, married an SEC guy.
9. Madoff cared not only about profits but status at elite clubs, etc.
So, to sum it up, greed by everyone based on a trust in a guy known as Uncle Bernie who promised good returns and delivered consistently and rewarded everyone connected with him and his operations. "Too Good to be True" is a perfect title for this Ponzi scheme.
4 out of 5 stars.
